Privacy Policy
Effective Date: March 1st, 2025
Elite Ecommerce Group Limited (“we,” “us,” “our,” or “EEG”) operates a suite of tools for app developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”). As explained below, consumers interact with us in a few ways, primarily through advertisements served by EEG on behalf of advertisers.
The EEG Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, and our corporate webs
Our Advertising Services
This section describes the information we collect, use, and share through our Advertising Services.
General Information Collection and Use
If you are a consumer who interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:
Device, App, and Browser Data
- Device make, model, and operating system;
- Device properties related to screen size, orientation, audio, battery, device memory usage, settings, and boot time;
- Device settings related to accessibility features, font size, and theme;
- Carrier;
- Name and properties of mobile application through which a consumer interacts with the Services;
- Country, time zone, and locale settings (country and preferred language);
- Network connection type and speed;
- IP Address;
- Internet browser user-agent used to access the Services;
- HTTP header information;
- Advertising IDs (IDFA/GAID/Amazon FOSAID);
- Vendor IDs (IDFV);
- App Set IDs; and
- Advertising and tracking preferences and restrictions.
Application publishers may choose to share with us additional information including your age or year of birth, gender, email, phone number, and interest segments for purposes of their own direct ad serving. We do not retain this data or pass it downstream to advertising partners. Please see the applicable publisher’s privacy policy for more information about their use of first party data.
Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.
Information Collection and Use Specific to e-Commerce Ads Only
If you are a consumer who interacts with the Services through an e-commerce platform or a merchant website, we may collect certain additional information (that you provided to the e- commerce platform or merchant, through a third party’s API, pixel, or other similar technologies), including the following:
- User IDs;
- Shopping browsing behavior (e.g., views) and search history;
- Records of products purchased or considered (e.g., added to cart, check out);
- Purchasing histories; and
- Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.
How We Collect Your Information
This information may be collected automatically across mobile apps and devices or received from third-parties across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques, and we will use that combined information to offer the Services.
How We Use Your Information
We generally use the information we collect to:
- Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
- Promote safety, security, and integrity of Services;
- Provide measurement, analytics, and reporting; and
- Comply with legal and regulatory obligations.
We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, by reordering how advertisements might appear when you visit a digital property such as a mobile app or a website).
Information Sharing
We may share information we collect or derive with third parties in the following contexts:
- Service Providers. We transfer information to service providers, and other partners who support our business, such as providing technical infrastructure services, analyzing how our Services are used, measuring the effectiveness of ads and services, providing customer service, or facilitating payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
- Affiliates. We may share information within the EEG family of companies for purposes consistent with this Privacy Policy.
- Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake web analytics to analyze traffic and other ad activity to improve the advertising experience.
If you do not want to receive interest-based advertisements, please see the “Manage Your Privacy Choices” section below.
Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
- Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, when otherwise required by law or court order.
- Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
- Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.
Manage Your Privacy Choices:
To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Track” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by EEG. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). You may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests.
Children’s Privacy
We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an EEG-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via our contact form.
Data Security and Retention
We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]
Our Website
At Elite Ecommerce Group, accessible from https://www.eegroup.global/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Elite Ecommerce Group and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Elite Ecommerce Group. This policy is not applicable to any information collected ofline or via channels other than this website.
Consent
By using our website, you hereby consent to our Privacy Policy and agree to its terms.
Information we collect
The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
How we use your information
We use the information we collect in various ways, including to:
- Provide, operate, and maintain our website
- Improve, personalize, and expand our website
- Understand and analyze how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
- Send you emails
- Find and prevent fraud
Log Files
Elite Ecommerce Group follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Advertising Partners Privacy Policies
You may consult this list to find the Privacy Policy for each of the advertising partners of Elite Ecommerce Group.
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Elite Ecommerce Group, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.
Note that Elite Ecommerce Group has no access to or control over these cookies that are used by third-party advertisers.
Third Party Privacy Policies
Elite Ecommerce Group’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.
CCPA Privacy Rights (Do Not Sell My Personal Information)
Under the CCPA, among other rights, California consumers have the right to:
Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
GDPR Data Protection Rights
We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
Children’s Information
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
Elite Ecommerce Group does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of
information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy
Policy on this page. These changes are effective immediately, after they are posted on this page.
Contact Us
If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.